The purpose of the Business Administration Department is to provide a structure and environment in which the student can develop basic skills, acquire the knowledge of the discipline, expand the ability to understand complex business situations, and achieve the level of overall maturity and sophistication expected of a business professional. The department is continually re-evaluating its program and activities toward the end of attracting and retaining more students in business. The department’s special characteristics include using full-time faculty for almost all course offerings, computer access for all students and faculty, and internships/Co-op as vehicles for hands-on experience.
The basic philosophy of the Business Administration Department program recognized that business procedure is subject to change over time and that methods of tomorrow may bear little semblance to the techniques currently utilized. For this reason, stress is placed upon fundamental knowledge concerning the field of Business Administration and tools for problem solving and decision-making.
Reviewed and Revised
00/00/0000
The Business Administration curriculum (with --- hours of required coursework in the discipline) consists of seven components:
I. Accounting (6 hours)
II. Economics (9 hours)
III. Management (9 hours)
IV. Quantitative Business Analysis (6 hours)
V. Finance (3 hours)
VI. Marketing (3 hours)
VII. Legal and Social Environment (3 hours)
For all Business Administration majors
The graduates of the Business Administration program will be able to:
1. Use foundational accounting concepts and procedures to present the financial position of a business entity; [I]
2. Understand business, social, and policy issues as they relate to marginal benefits and costs as well as to explain the operation of the macro-economy to theoretically predict possible outcomes of government actions; [II]
3. Understand the functional areas of modern managers in planning, organizing, leading, and controlling as well as knowledge of human relations, strategic analysis and assessment of leadership concepts to be applied to varied business situations; [III]
4. Apply statistical process control and linear applications to solve business problems and understand the time value of money; [IV]
5. Perform financial statement analysis, capital budgeting, cost of capital, and securities analysis; (V)
6. Demonstrate the interrelationship of product, place, promotion, price, and people; (VI)
7. Understand the adjudication of disputes through law, especially the various elements of contracts; (VII)
For majors in the Accounting concentration
The graduates of the Business program's Accounting concentration will be able to:
8. Employ the technical knowledge underlying the preparation, presentation and assurance of financial information prepared in conformity with generally accepted accounting principles;
9. Evaluate the impact of taxation on business decisions;
10. Understand the major methods of costing jobs and of budgeting;
11. Demonstrate proficiency in use of technology in general accounting applications;
12. Understand and be able to articulate accountants' liability.
For majors in the Finance concentration
The graduates of the Business program's Finance concentration will be able to:
8. Understand financial concepts, theory, and application to finance-related problems of non-financial business corporations;
9. Understand financial concepts, theory, and application to the investment process, particularly emphasizing corporate stocks and bonds;
10. Analyze and solve financial management problems via case simulations reflecting real life situations.
For majors in the Management concentration
The graduates of the Business program's Management concentration will be able to:
8. Understand the crucial elements of employee behavior at individual, group, and organizational levels;
9. Employ quantitative modeling utilized in the management decision-making process;
10. Understand operations functions of facility layout, location, line balancing, etc., with respect to strategic, global, and service operations;
11. Evaluate the implications of international business for the firm's strategy, structure, competition, and economic growth.
For majors in the Marketing concentration
The graduates of the Business program's Marketing concentration will be able to:
8. Analyze consumer behavior in the market place as to how they learn about products and how they make purchasing decisions;
9. Design a marketing campaign appropriate to the client company and the targeted market segment;
10. Conduct market research and analyze the findings.
Drafted: January 2005 / Discussions and revisions currently in progress
Reviewed and Revised
00/00/0000